Superbon

A taste of Madrid, one crisp at a time.

Say hello to Superbon — the cult-favourite crisp brand straight from the heart of Madrid. Born in Spain’s capital of crisps, the Chueca district, Superbon blends bold, irresistible flavours with iconic pop-art packaging that’s as eye-catching as it is crave-worthy. More than just a snack — it’s a celebration of quality, originality, meaning, and aesthetics.

Rooted in shared traditions and reimagined through expert craftsmanship, the crisps are made with finely sliced potatoes baked to perfection. Using a natural air-drying process for intense flavour, each pop-art bag contains crispy golden slices, naturally seasoned with spices gathered from all corners of Europe.