For more than sixty years, La Bella San Marzano has championed the rich agricultural heritage of the Agro Sarnese–Nocerino — a region famed for its fertile volcanic soil and deep-rooted culinary traditions. Born from the Viscardi family’s dedication to quality and authenticity, the brand transforms the region’s finest tomatoes and vegetables into foods that embody the true flavour of Italian cuisine.

Rooted in tradition and crafted for the future, La Bella San Marzano stands as a symbol of Italian craftsmanship — a family legacy of honest, delicious food shared across generations.

From canned sun-ripened tomatoes to Italian pasta sauces, every product reflects the spirit of the vibrant San Marzano region. With time-honoured methods and a profound respect for the land, La Bella San Marzano delivers the simple, genuine taste of southern Italy to kitchens around the world.

Exclusively imported and distributed by Product Distribution.

COMING SOON TO AUSTRALIA.